WE'RE NOT CHASING THE CULTURE.
WE'RE DOCUMENTING IT.

Social media moves fast. A story can become a headline, a meme and yesterday's news before the full truth has a chance to breathe.

THE CURRENT slows the moment down just enough to document it right. We cover entertainment, music, sports, beauty, business, neighborhood stories and the conversations everybody is already having.

Our pages are bold, visual and entertaining, but the foundation remains credibility. Rumor is labeled as rumor. Allegations are attributed. People have an opportunity to respond. Our goal is not to manufacture clout. Our goal is to record the culture while it is still alive, complicated and moving.

THE POST IS THE MOMENT.
THE STORY IS THE LEGACY.